Tier 2 Vendor Landing Page Guide
LEAD TIME: 4–6 WEEKS FROM RECEIPT OF COMPLETED GUIDE
A Tier 2 Climb vendor landing page is a more advanced page within Climb’s WordPress site, designed to promote a vendor line supported by a Channel Alliance Manager (CAM). These pages include additional modules to showcase solutions or products, resources, and optional testimonials, while maintaining a clear call to action (CTA) via a contact form.
Note: This guide applies only to Tier 2 vendor landing pages.
Important Guidelines
- No external links will be hosted on Climb landing pages, except for approved YouTube videos.
- The CTA will always be a form assigned to your designated Climb Channel Alliance Manager (CAM).
Modules Included in Tier 2
- Banner
- Why Partner
- CAM Call-Out
- Product or Solution Focus
- Resources/Related Content
- Testimonial (optional)
- Line-Specific or Generic Contact Form
Branding Guidelines
- Per Climb branding guidelines, the following elements will remain consistent across all landing pages:
- Colors will be adapted to Climb’s brand palette.
- Icons and images provided by the vendor will be recolored to match Climb branding (excluding banner imagery).
- Banner imagery will always include the Climb “M” watermark. Vendors must provide an image that is approved for editing. The best images include people, similar to the example provided.
(Insert Phrase or Tagline)
The banner sets the visual tone and includes:
- Vendor Logo (SVG or PNG, no background)
- Tagline (optional, max 50–70 characters including spaces)
- Imagery (optional, JPG or PNG, minimum 1000px wide)
- If no image is provided, Climb will use a stock image.
- All banner images will include the Climb “M” watermark.
Why Partner?
This section highlights the vendor’s unique value and benefits of partnership.
- Value Proposition (3–4 sentences, required)
- Optional Enhancements:
- List of partnership benefits or differentiators
- Embedded video (YouTube link or video file)
PARTNERSHIP BENEFITS
Product or Solution Focus (Choose One)
Climb prefers solution-focused content, but product-focused pages are acceptable for vendors with 1–2 core offerings.
If Solution Focused:
- List of solutions
- Short descriptions of each solution
- Optional: solution video, relevant icons (SVG preferred, PNG acceptable, minimum 300px wide)
If Product Focused:
- List of products
- Short descriptions of each product
- Optional: product video, relevant icons (SVG preferred, PNG acceptable, minimum 300px wide)
If icons are not provided, Climb will use its own iconography.
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Resources
You may include up to 6 resources. These can be:
- Case studies
- Data sheets
- Videos
- Press releases or news articles
- Climb-authored content about your product or solution
Please share via links, PDF files, or video files. External links to vendor websites will not be hosted.
Data Sheet
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Case Study
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Video
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Industry Insights
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Testimonials (Optional)
Testimonials can help reinforce the vendor’s value.
- 2–3 sentence max per testimonial
- Final selection is at the discretion of Climb Marketing
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Become a Partner
This section highlights the role of the Channel Alliance Manager (CAM) and includes a contact form.
- Form will route to CAM@ClimbCS.com
- You may request additional form fields beyond name, phone, email, title, and company name
- For multi-answer fields, please provide the answer options
Climb Alliance Managers (CAM) take ownership of strategic partnerships with key vendors. Serving as a vital link between the vendor, Climb field sales, and our reseller partner ecosystem, CAMs are dedicated to fostering collaboration in four critical areas: Partner Recruiting, Partner Enablement, Demand Generation, and Branding.
