{"id":16273,"date":"2026-04-29T09:21:39","date_gmt":"2026-04-29T08:21:39","guid":{"rendered":"https:\/\/www.climbcs.com\/uk\/?p=16273"},"modified":"2026-04-29T09:21:41","modified_gmt":"2026-04-29T08:21:41","slug":"climb-channel-solutions-puts-people-at-the-heart-of-msp-growth-with-new-people-platform-partnership-model","status":"publish","type":"post","link":"https:\/\/www.climbcs.com\/uk\/resources\/climb-channel-solutions-puts-people-at-the-heart-of-msp-growth-with-new-people-platform-partnership-model\/","title":{"rendered":"Climb Channel Solutions puts\u00a0people at the heart\u00a0of MSP growth with new \u2018People + Platform\u2019\u00a0partnership\u00a0model\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-columns rounded has-bs-gray-200-background-color has-u-002-du-002-dbs-gray-200-background-color has-background has-u002du002dbs-gray-200-background-color has-background\">\n<div class=\"wp-block-column\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Climb aims to redefine what MSPs should expect from distribution<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>People + Platform&nbsp;partnership&nbsp;model pairs hands\u2011on practitioners, structured frameworks and guided support with a platform that reduces operational friction<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DEVON, UK. April\u00a029, 2026 &#8211;<\/strong><a href=\"http:\/\/www.climbglobalsolutions.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00a0<\/strong><\/a><a href=\"https:\/\/www.climbcs.com\/uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Climb Channel Solutions UK<\/a>,\u00a0(\u201cClimb\u201d)\u00a0an international specialty technology distributor and wholly owned subsidiary of\u00a0<a href=\"https:\/\/www.climbglobalsolutions.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Climb Global Solutions, Inc.<\/a>\u00a0(NASDAQ: CLMB), today announced its plan to challenge the status quo in IT distribution with the launch of its \u2018<a href=\"https:\/\/www.climbcs.com\/uk\/msp\/\" type=\"page\" id=\"15769\">People + Platform<\/a>\u2019\u00a0partnership\u00a0model, a new approach designed to shift the industry from transactional\u00a0relationships serviced by\u00a0marketplaces to a people\u2011led model that gives MSPs clarity, capability, and confidence to grow sustainably.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a market dominated by platforms and automation, Climb is making a bold move: putting people back at the&nbsp;centre&nbsp;of the channel. The \u2018People + Platform\u2019&nbsp;partnership&nbsp;model pairs hands\u2011on practitioners, structured frameworks and guided support with a platform that reduces operational friction. The result is a&nbsp;people-led&nbsp;approach to MSP growth that&nbsp;prioritise&nbsp;outcomes over transactions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketplace platforms have transformed how MSPs procure and manage technology. However, MSPs continue to face persistent challenges, including margin pressure, hiring constraints,&nbsp;complexity&nbsp;and lack of differentiation. Based on Climb\u2019s internal analysis and partner feedback, marketplaces often&nbsp;fail to&nbsp;address critical areas such as go-to-market strategy, service design, pricing, and long-term growth planning. Climb\u2019s \u2018People + Platform\u2019&nbsp;partnership&nbsp;model is designed to fill this gap.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018People&nbsp;+ Platform\u2019&nbsp;partnership model&nbsp;consists of an eight stage MSP partnership model, providing a clear path from&nbsp;initial&nbsp;assessment through to service launch, customer acquisition, and ongoing&nbsp;optimisation.&nbsp;The&nbsp;Climb\u2011led discovery session focuses&nbsp;entirely on understanding an MSP\u2019s priorities, challenges, customer focus, and existing technology landscape. There is no&nbsp;vendor&nbsp;involved at this stage. The&nbsp;objective&nbsp;is to listen, build context, and&nbsp;identify&nbsp;where Climb can add the most value, ensuring any future solution introductions are deliberate, relevant, and aligned to real MSP needs rather than generic product pitches.&nbsp;This is complemented by a practical MSP Growth Toolkit,&nbsp;a webinar&nbsp;series focused on MSP challenges and the launch of the MSP Growth Collective, a new community for collaboration and development.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Climb is redefining what MSPs should expect from distribution. We have listened to the challenges MSPs are&nbsp;facing and&nbsp;have decided to build a model that tackles these&nbsp;head&nbsp;on. At its core&nbsp;is&nbsp;people and human relationships, which is why our vendors and partners&nbsp;choose to&nbsp;engage and do business&nbsp;with Climb,<\/em>\u201d said&nbsp;\u200b\u200bChris Chandler,&nbsp;Head of MSP, Climb.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAutomation is essential but not transformative. What makes the difference is how MSPs package, position, and deliver their services.&nbsp;That\u2019s&nbsp;where people, experience, and structure come in, and&nbsp;that\u2019s&nbsp;where we will focus,\u201d added&nbsp;Chandler.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information about Climb\u2019s \u2018People + Platform\u2019&nbsp;partnership&nbsp;model,&nbsp;visit&nbsp;<a href=\"https:\/\/www.climbcs.com\/uk\/msp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.climbcs.com\/uk\/msp\/<\/a>&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n        <div class=\"wp-block-buttons justify-content-center  \">\r\n            \n<div class=\"wp-block-button\"><a class=\"btn btn-primary \" href=\"https:\/\/www.climbcs.com\/uk\/msp\/\">Learn more about Climb MSP: People + Platform<\/a><\/div>\n\r\n        <\/div>\r\n\r\n\r\n        \n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Climb Channel Solutions and Climb Global Solutions<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Climb Channel Solutions is a global specialty technology distributor focusing on Security, Artificial Intelligence, Data Management, Connectivity, Storage &amp; HCI,&nbsp;Virtualisation&nbsp;&amp; Cloud, and Software Application &amp; Lifecycle.\u202f What sets Climb apart is our commitment to transform distribution by providing emerging and established IT technologies, flexible financing, real-time quoting, best of breed channel operations, speed to market, and exceptional service to our partners worldwide. Climb Channel Solutions is a wholly owned subsidiary of Climb Global Solutions (NASDAQ: CLMB). Experience the Climb difference and learn how our people-first approach empowers VARs and MSPs to grow, scale, and accelerate their business.\u202f&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Climb aims to redefine what MSPs should expect from distribution People + Platform&nbsp;partnership&nbsp;model pairs hands\u2011on practitioners, structured frameworks and guided&#8230;<\/p>\n","protected":false},"author":18,"featured_media":16277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[24,203],"tags":[],"resource_type":[141],"solution":[],"vendor_name":[],"class_list":["post-16273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-msp","resource_type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Climb Launches New MSP Partnership Model: People + Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.climbcs.com\/uk\/resources\/climb-channel-solutions-puts-people-at-the-heart-of-msp-growth-with-new-people-platform-partnership-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Climb Launches New MSP Partnership Model: People + Platform\" \/>\n<meta property=\"og:description\" content=\"Climb aims to redefine what MSPs should expect from distribution People + Platform&nbsp;partnership&nbsp;model pairs hands\u2011on practitioners, structured frameworks and guided...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.climbcs.com\/uk\/resources\/climb-channel-solutions-puts-people-at-the-heart-of-msp-growth-with-new-people-platform-partnership-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Climb Channel Solutions UK\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T08:21:39+00:00\" \/>\n<meta property=\"article:modified_time\" 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