Tier 1 Vendor Landing Page Guide
LEAD TIME: 4–6 WEEKS FROM RECEIPT OF COMPLETED GUIDE
A Tier 1 Climb vendor landing page is a dedicated page within Climb’s WordPress site, designed to introduce and promote a vendor to our reseller audience and internal sales teams. These pages are streamlined, focused on value proposition, and include a clear call to action (CTA) via a contact form.
Note: This guide applies only to Tier 1 vendor landing pages.
Important Guidelines
- No external links will be hosted on Climb landing pages, except for approved YouTube videos.
- The CTA will always be a form assigned to your designated Climb Channel Alliance Manager (CAM).
Modules Included in Tier 1
- Simple Banner
- Why Partner – Value Proposition only
- CAM Call-Out
- Generic Contact Form
Branding Guidelines
- Per Climb branding guidelines, the following elements will remain consistent across all landing pages:
- Colors will be adapted to Climb’s brand palette.
- Icons and images provided by the vendor will be recolored to match Climb branding (excluding banner imagery).
- Banner imagery will always include the Climb “M” watermark. Vendors must provide an image that is approved for editing. The best images include people, similar to the example provided.
(Insert Phrase or Tagline)
The banner sets the visual tone and includes:
- Vendor Logo (SVG or PNG, no background)
- Tagline (optional, max 50–70 characters including spaces)
- Imagery (optional, JPG or PNG, minimum 1000px wide)
- If no image is provided, Climb will use a stock image.
- All banner images will include the Climb “M” watermark.
Why Partner?
This section highlights the vendor’s unique value and benefits of partnership.
- Value Proposition (3–4 sentences, required)
- Optional Enhancements:
- List of partnership benefits or differentiators
- Embedded video (YouTube link or video file)
PARTNERSHIP BENEFITS
Become a Partner
This is the CTA section of the page.
- Highlights the role of the Channel Alliance Manager (CAM)
- Includes a generic contact form that routes to CAM@ClimbCS.com
Step 4: Contact Form
The form includes standard fields: Name, Phone, Email, Title, Company Name
Additional fields are not available for Tier 1 pages.
Climb Alliance Managers (CAM) take ownership of strategic partnerships with key vendors. Serving as a vital link between the vendor, Climb field sales, and our reseller partner ecosystem, CAMs are dedicated to fostering collaboration in four critical areas: Partner Recruiting, Partner Enablement, Demand Generation, and Branding.
