There’s one constant in the channel, and that’s innovation. The challenge, amid all the noise and excitement, is knowing where to focus, and who to trust. With thousands of vendors competing for attention, it’s easy to get overwhelmed or default to the same familiar names.

That’s where Climb Channel Solutions comes in. Our focus on emerging technology sets us apart. We’re not trying to serve everyone; we’re committed to championing the vendors that are rewriting the rules. As a value-add distributor our role isn’t just to move products, it’s to help build markets around the solutions we believe in. That’s what it means to be a market maker.

We recognize that broadline distributors have traditionally prioritized large, widely adopted vendor solutions, many of which sit comfortably in the ‘Leaders’ section of Gartner’s Magic Quadrant. But technology is evolving rapidly, and thousands of new companies are bringing fresh thinking and compelling innovation to the table. These emerging players are often underserved in traditional distribution models.

Climb identified this gap early. We’ve built a model around the ‘Challenger’ quadrant, the brands with the potential to disrupt and define their categories.

We focus on around 100 Challenger brands at any one time. We’re also continuously evaluating new vendors, looking for those with standout technology and strong channel potential. Our curated approach allows us to deliver greater value to our partners, helping them bring differentiated, cutting-edge options to market.

What Climb Delivers

We support our partners with solutions across six core categories, with AI capabilities increasingly embedded in all of them.

• Security: Safeguarding operations, mitigating risk, and meeting compliance demands.
• Data Management: Ensuring information accessibility, security, and integrity.
• Software Application and Lifecycle Management: Supporting efficient development, deployment, and iteration.
• Virtualization and Cloud: Enabling scalable, cost-effective infrastructure.
• Connectivity: Driving operational efficiency and enabling digital transformation.
• Storage and Hyperconverged Infrastructure: Designed to meet growing performance and scalability needs.

By curating best-of-breed solutions across these categories, Climb gives partners everything they need to deliver transformational outcomes to their customers.

Cybersecurity: The Cornerstone of Modern Operations

With over 6,500 cybersecurity vendors in the market, the landscape can be overwhelming. Many newer companies offer powerful alternatives to the ‘Leaders’, but identifying which ones are worth backing is no small task.

At Climb, we evaluate around 300 technology companies each year. Our in-house process, refined over more than a decade, looks at financials, product maturity, GTM strategy, marketing capability, and channel mechanics. In the end, fewer than 20 vendors make the cut annually. It’s a model we’re proud of, and one I’ll be exploring more in a future blog.

This level of focus helps our partners cut through the noise, so they can spend more time selling and less time evaluating.

Vendor spotlight. Why These Technologies?

Flashpoint

Security and intelligence teams often struggle to turn fragmented data into decisive action. Flashpoint changes that by combining multiple security functions into one intelligence ecosystem. With a holistic view of risk, organizations can act faster, and with more confidence.

Climb brought Flashpoint into the portfolio to fill this gap—enhancing our security lineup and complementing offerings like Bitdefender, Sophos, LogRhythm and Trend Micro.

Launched in Q2 2024, Flashpoint’s performance in 2025 is already outpacing our 2024 sales.

Kiteworks

When sensitive data moves between systems, partners, and regulators, visibility and control are critical. Kiteworks ensures encrypted, compliant file sharing across multiple channels, including email, APIs, and web forms.

It’s also a strong strategic fit for Climb: Kiteworks is an alliance partner for one of our key focus brands, Wasabi, ensuring the secure movement of data in and out of Wasabi cloud environments.

We’re projecting over 40% YoY growth from this partnership.

Unframe

AI is everywhere, but for many organizations, it’s still abstract. Where do you begin? What can you automate? How do you scale?

Unframe demystifies AI. They offer customizable, enterprise-ready AI solutions, tailored to specific use cases and delivered in days, not months.

Climb launched Unframe in April 2025, with exclusive global distribution rights.

Emerging Technology Isn’t a Trend, It’s the Future

The pace of change isn’t slowing down, and for resellers, that creates both opportunity and risk. Solutions that seem future proof today may be obsolete tomorrow. Big, established brands may offer stability and name recognition, but are they still innovating at the pace your customers demand?

That’s why Climb focuses on what’s next. We identify rising technologies early, create market momentum, and back our vendors with deep, strategic commitment. It’s how we help our partners stand out and say ahead.

This is what it means to be a market maker. We don’t just respond to demand, we create it. We don’t just follow the trends, we find the technologies that will define them. This approach is also what we call The Climb Way.

The Climb Way is how we operate. It’s our promise to our partners that we’ll lead with insight, not just inventory. That we’ll stay ahead of trends, so they don’t have to. And that we’ll never treat emerging technology as just another product to move, but as a strategic tool to help solve real-world business challenges.

We invest the time to understand each solution we offer. We ask the hard questions. And we back every decision with experience, technical depth, and a commitment to helping the channel thrive.

At Climb, we don’t just talk about innovation we live it, evaluate it, and bring it to life.