Climb aims to redefine what MSPs should expect from distribution
People + Platform partnership model pairs hands‑on practitioners, structured frameworks and guided support with a platform that reduces operational friction
DEVON, UK. April 29, 2026 – Climb Channel Solutions UK, (“Climb”) an international specialty technology distributor and wholly owned subsidiary of Climb Global Solutions, Inc. (NASDAQ: CLMB), today announced its plan to challenge the status quo in IT distribution with the launch of its ‘People + Platform’ partnership model, a new approach designed to shift the industry from transactional relationships serviced by marketplaces to a people‑led model that gives MSPs clarity, capability, and confidence to grow sustainably.
In a market dominated by platforms and automation, Climb is making a bold move: putting people back at the centre of the channel. The ‘People + Platform’ partnership model pairs hands‑on practitioners, structured frameworks and guided support with a platform that reduces operational friction. The result is a people-led approach to MSP growth that prioritise outcomes over transactions.
Marketplace platforms have transformed how MSPs procure and manage technology. However, MSPs continue to face persistent challenges, including margin pressure, hiring constraints, complexity and lack of differentiation. Based on Climb’s internal analysis and partner feedback, marketplaces often fail to address critical areas such as go-to-market strategy, service design, pricing, and long-term growth planning. Climb’s ‘People + Platform’ partnership model is designed to fill this gap.
‘People + Platform’ partnership model consists of an eight stage MSP partnership model, providing a clear path from initial assessment through to service launch, customer acquisition, and ongoing optimisation. The Climb‑led discovery session focuses entirely on understanding an MSP’s priorities, challenges, customer focus, and existing technology landscape. There is no vendor involved at this stage. The objective is to listen, build context, and identify where Climb can add the most value, ensuring any future solution introductions are deliberate, relevant, and aligned to real MSP needs rather than generic product pitches. This is complemented by a practical MSP Growth Toolkit, a webinar series focused on MSP challenges and the launch of the MSP Growth Collective, a new community for collaboration and development.
“Climb is redefining what MSPs should expect from distribution. We have listened to the challenges MSPs are facing and have decided to build a model that tackles these head on. At its core is people and human relationships, which is why our vendors and partners choose to engage and do business with Climb,” said Chris Chandler, Head of MSP, Climb.
“Automation is essential but not transformative. What makes the difference is how MSPs package, position, and deliver their services. That’s where people, experience, and structure come in, and that’s where we will focus,” added Chandler.
For more information about Climb’s ‘People + Platform’ partnership model, visit https://www.climbcs.com/za/msp/
About Climb Channel Solutions and Climb Global Solutions
Climb Channel Solutions is a global specialty technology distributor focusing on Security, Artificial Intelligence, Data Management, Connectivity, Storage & HCI, Virtualisation & Cloud, and Software Application & Lifecycle. What sets Climb apart is our commitment to transform distribution by providing emerging and established IT technologies, flexible financing, real-time quoting, best of breed channel operations, speed to market, and exceptional service to our partners worldwide. Climb Channel Solutions is a wholly owned subsidiary of Climb Global Solutions (NASDAQ: CLMB). Experience the Climb difference and learn how our people-first approach empowers VARs and MSPs to grow, scale, and accelerate their business.
