In 2025, Climb truly found its rhythm. Across EMEA, we welcomed new team members, new vendors, and expanded into new markets. But this year was not defined by growth alone. It was about strengthening relationships, sharpening our focus on what good distribution really looks like, and making sure every partner and vendor experience one Climb, wherever they engage with us.

That’s what #TheClimbWay is really about. It’s the ethos that now underpins everything from how we launch vendors to how we empower our teams.

It’s also been a year of asking hard questions about our role in the channel. What kind of distributor do partners actually need in an era of AI and automation? How can we identify where emerging technologies create real value for partners and their customers? And how do we onboard vendors quickly without losing the human element that’s always defined us?

Those questions shaped everything we did in 2025, from our first EMEA-wide Sales Kick-off to the launch of our AI Partner Program, The Skyward Project, alongside our continued investment in education, data-led insights, and ESG commitments.

One EMEA team

The year began with our first EMEA SKO. Teams who’d only collaborated on screens finally worked side by side, sharing challenges and defining what ‘Together We Climb’ means in practice.

Partner engagement across EMEA

Our events calendar was packed in 2025.

Our Partner Summit in London set the tone for the year, with sessions dedicated to AI and how partners can turn this emerging technology into measurable business impact. It also marked the official launch of The Skyward Project and the Climb AI Academy, which have since become core to how we enable partners in this space.

From there, we took our events across borders. In Ireland and Germany, we hosted Climb Connect, bringing together strategic vendor partners and resellers.

We were also out in force at industry events, from FIC in France and IT-SA in Germany to the MSP Show in London – strengthening relationships with vendors, exploring new partnerships, and sharing insight on how the channel is adapting to AI, compliance, and modern workplace transformation.

We closed the calendar with Partner Edge in London and Dublin – two full-house days of discussion and debate on where the channel is heading next. And we’re already planning the first Partner Edge Munich for early 2026.

Throughout the year, Climb placed deliberate emphasis on sustaining partner relationships, because we believe in the importance of showing up. That meant regular, in-person engagement, supporting partner and vendor events, and remaining involved beyond initial conversations.

#TheClimbWay and ESG

TheClimbWay is built on four principles: speed to market, emerging technology, data-driven decisions, and being powered by people. In 2025, our team showed how those principles extend beyond business performance.

Across EMEA, our teams supported over 30 charities, volunteered 618 hours, and raised almost £40,000 for local and international causes. From funding a new playground for a local primary school in Devon to sponsored hikes in aid of the Irish Hospice, these initiatives were employee-led. You can read a full recap here of our 2025 charitable initiatives, led by Sam Edwards, Head of Sales Operations.  

At the start of 2025, Climb partnered with Fifty Shades Greener to assess our carbon footprint across UK and Irish operations. We also launched our Green Leaders Programme. Certified ESG leaders are now driving Scope 3 reviews and a full materiality assessment, alongside defined targets to reduce emissions by 62% by 2028 and reach net zero by 2030. 

Leading the conversation on AI

Real support. Real solutions. Real AI impact, together.

That line sums up how Climb approached AI in 2025 and why our focus stands out from the rest of the market.

Rather than adding further to abstract discussions, our emphasis was on making AI understandable and usable for the channel. That meant stripping back complexity, focusing on real workflows, and helping partners distinguish between credible use cases and noisy hypotheticals.

The launch of The Skyward Project in May formalised that approach. It brings together a structured six-step onboarding and enablement pathway, practical training through the Climb AI Academy, peer collaboration through the AI Business User Group, and vendor-supported use case development.

Alongside this, we commissioned and published the AI Readiness Report 2025, a study of enterprise leaders and IT decision-makers in the UK, Ireland, and Germany. The findings reinforced what we’ve seen firsthand: AI investment is growing, but so are the challenges of governance, skills, and integration.  

This focus on research and education reflects Climb’s wider commitment to thought leadership. Our role as a distributor extends beyond logistics and licensing; it includes helping the channel understand technology changes, anticipate demand, and identify real-world use cases before they reach the mainstream.

Campaigns that delivered measurable outcomes

In 2025, we placed greater emphasis on outcome-driven activity with creative campaigns that deliver measurable value: 

  • ManageEngine: a data-led upsell and cross-sell campaign that combined customer profiling with technical enablement, contributing to a 48% year-on-year increase in UK channel revenue. 
  • IGEL Treadmill: extended into 2026 after generating 151 qualified leads, 51 end-user appointments, and a pipeline approaching £1M. 
  • Microsoft MSP: a refreshed proposition for Microsoft MSPs, positioning Climb as a trusted growth partner in the Microsoft ecosystem. 

These campaigns earned Climb the IGEL Best Marketing Innovation Award and a finalist at the CRN Channel Awards.

Growing our EMEA footprint

Our growth in EMEA has been both steady and strategic. We launched a German-language website and added new roles to strengthen vendor and partner engagement. In 2026, we’ll be launching our French-language website.  

Expanding our presence and recognition across EMEA this year has laid the foundations for further growth in 2026 and beyond.

Looking back and looking ahead

2025 has been a year of alignment: one team, one structure, one purpose. We’ve brought focus to our growth, depth to our expertise, and clarity to our message. 

Across partners, vendors, and colleagues, the work done this year reflects a shared commitment to building something thoughtful and sustainable.

Thank you to everyone who played a part in shaping it. Here’s to 2026.