Welcome to the February 2026 MSP Minute!

Interview by Tim Popovich

Tim Popovich

Chief Operating Officer

Meet Climb’s MSP Partner Team

Caitlyn Helsel

MSP Partner Manager

Ryan McGue

MSP Partner Manager

Wendy Morgan

MSP Partner Manager

Meet Caitlyn Helsel

Meet Ryan McGue

Meet Wendy Morgan

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What Makes Climb’s MSP Division Different? 

• High‑touch, human support vs. purely transactional motions: a focused team that stays engaged to help partners standardize, sell, and scale with a curated set of MSP‑relevant vendors.  
• A bigger investment in MSPs this year: more market presence and events with vendors, dedicated resources, and plans to blend personal support with the convenience of Climb’s MSP marketplace.  
• Purpose‑built MSP line card: vendors with programs designed around flexible consumption and billing, margin protection, automation, and scalable management—so partners can grow efficiently across clients and boost recurring revenue and retention. Plus, one‑to‑one dedicated support for pre‑sales/technical help, billing guidance, and strategic account planning.  

“We’re intentionally building an MSP‑specialized division that feels like a growth partner—curated vendors plus real people who stay engaged.” says Wendy Morgan.

Why Now: The MSP Moment 

MSPs are increasingly the primary buying and delivery model for SMB IT, especially as security, compliance, and cloud complexity continue to rise. End customers expect bundled, recurring, outcome‑based services, and MSPs are standardizing their tech stacks while seeking partners who can provide curated solutions and real enablement, not just transactions. That, along with Climb’s recent growth and the broader “everything‑as‑a‑service” shift, makes now the right time for a dedicated, high‑touch MSP division at Climb. 

Bridging the Gap Between Vendors and MSPs 

Climb’s team helps translate vendor features into real business outcomes, packaging solutions, and pricing that fit an MSP’s model and ICP, all backed by a curated MSP line card to accelerate standardization and go‑to‑m

On the practical side, Climb has vetted the portfolio so MSPs can access top solutions quickly, with help on procurement, billing, technical/sales assistance, and account planning. The team actively collects partner feedback and brings it to trusted vendors to co‑create MSP‑friendly programs and bundles. 

What MSPs Ask About Most (and How Climb Helps) 

• Profitability & margin pressure: Rising solution costs and customer pushback on increases are real. The team focuses on outcome‑driven solutions and packaging to help MSPs protect margin while delivering value.  
• Standard tech stacks & tool sprawl: MSPs want to consolidate vendors and simplify operations. Climb’s curated line card and hands‑on guidance help partners standardize faster.  
• Security & compliance: With threats and regulations constantly evolving, partners look to Climb for direction on building secure, compliant services across varied industries. 
• Real support, real people: From pre‑sales through lifecycle management, the team stays engaged so MSPs can focus on growth. 

“MSPs want someone they can actually reach when something goes wrong. Quick, real support matters just as much as the technology itself, especially when partners are trying to simplify their tech stack and cut through the noise.” says Ryan McGue.

New (and Notable) for MSPs at Climb 

• Dedicated 1:1 advocate for your business—pre‑sales/technical help, billing guidance, and strategic account planning.  
• Marketplace enhancements are in progress to streamline the MSP experience, reduce complexity, and improve margins, built with active partner feedback. 
• Faster access + familiar and forward‑thinking brands, with a personal touch when you need support. 

“MSPs can expect dedicated one‑on‑one support built around their specific needs, whether it’s technical guidance, billing help, or strategic planning. We’re actively building this program with our partners, using their feedback

to shape what MSPs truly need from a distributor,” says Caitlyn Helsel. 

The Road Ahead  

MSPs can expect continued growth and deeper integration between high‑touch human support and technology convenience (marketplace, automation, and billing). The aim: make it simpler to buy, bundle, and manage the solutions that power your standard stack, without losing the relationship that helps you win. 

To learn more To learn more about Climb’s MSP Partner Program

Click the link below or connect with Caitlyn, Ryan, or Wendy at mspsales@climbcs.com