New look – new name – new vision

Corel Corporation has announced its rebrand, starting with a new name, Alludo. The name is a nod to the company’s purpose: to empower employees in “all you do” – not just where people work, but also how, when and even why they work.

Alludo is innovating to make every day easier so its customers have the freedom to devote more time to what matters most.

The Alludo parent brand respects the identity and purpose of its sub-brands while tying them more closely together. Now, all employees unite under one brand, no matter what they’re working on or where they are in the world.

The sub-brands within Alludo remain the same; Parallels, MindManager, and Corel.

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