Delinea: A New Partner Program Built for Profitable Growth

Delinea Partner Advantage Program brings codified rules of engagement and AI-powered enablement to channel

Delinea recently launched the new Delinea Partner Advantage Program, a comprehensive framework designed to make it easier and more profitable for partners to grow their identity security business.

Developed with direct input from Delinea’s partner community, the new program brings together enhanced partner protections, AI-powered enablement, streamlined processes, and a tiered structure designed to support partners at different stages of growth.

Built to Address Real Channel Problems

Margin erosion, channel conflict, complex vendor processes, and unclear rules of engagement can all make it harder for partners to build predictable, profitable businesses. Delinea’s new Partner Advantage Program is designed to address these challenges around three core tenets: Protect, Align, and Scale.

Protect

Clear rules of engagement, deal registration, and teaming protections help safeguard the opportunities partners develop. Delinea is also introducing Earned Incumbency, designed to protect partners on renewals when they continue to invest in and expand customer relationships.

Align

AI-powered, just-in-time training and certifications give partners access to relevant enablement throughout the sales cycle. Supporting that enablement, an AI-powered partner portal makes it easier to find the resources and information needed to move opportunities forward.

Scale

Streamlined processes, tools, and automation reduce friction throughout the quote-to-cash journey, giving partners greater autonomy and more time to focus on selling rather than navigating vendor complexity.

The Opportunity for Delinea Resellers

For resellers, the new Partner Advantage Program arrives alongside a growing need for identity security as AI introduces new access points and risks into IT environments. Delinea is pairing that market opportunity with a structured partner program designed to support partners at different stages of their Delinea business, giving them a clearer path for growth.

Growing Demand for Identity Security in the Age of AI

As organizations adopt more AI agents, securing who and what can access critical systems is becoming increasingly important. According to the Delinea 2026 Identity Security Report, 92% of organizations expect AI to amplify identity-related threats in the coming years, while 42% say AI expansion has already increased their non-human identity risk in the past 12 months.

Demand for securing access across human, machine, and AI identities is clearly growing. For resellers, this creates an opportunity to expand their identity security portfolio and address an increasingly important customer need.

Three Tiers Built to Support Partner Growth

The Partner Advantage Program provides structured tiers that correspond to the depth of engagement:

1. Select: For partners building their Delinea expertise.
2. Premier: For established partners expanding their Delinea business.
3. Elite: For partners leading and selling at scale.

Each tier reflects a partner’s level of involvement with Delinea and provides the appropriate level of access, investment, and support.

Enrollment is now open to selling partners across all three tiers, with additional roles for MSPs, GSIs, advisory, and technology partners coming soon.

To learn more about the Delinea Partner Advantage Program, visit https://www.climbcs.com/vendors/delinea/

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