Adobe Key Dates: Upcoming Deadlines, Launches, and Transitions
Amber Roesken, Sales Manager
October 6, 2025
Navigating program changes and new launches can be complex. This guide provides a clear timeline of Adobe’s key dates, and the latest offers giving you the information you need to stay aligned with deadlines and take advantage of upcoming opportunities. We are here to help you, if you have any questions don’t hesitate to reach out.
Below are the key details to have at your fingertips:
- Key sales dates
- Key VIP Marketplace dates
- Key Adobe enablement dates
- Key new AI led product offering dates
Key Adobe Dates
Key Marketplace Dates
Marketplace Support Resources
The VIP Sunset FAQ provides additional information on impacts to your customers, where to go for support, next steps, and additional resources.
This Adobe blog post provides a customer-facing statement that you can share with your VIP members.
Enablement Dates
Enablement Resources
Register for the October 8th VIP Marketplace Enablement Webinar.
Register for the October 14th webinar.
September 16th Adobe Higher Education Channel Offers webinar replay in our Adobe Info Center.
AI Led Offers
AI Led Offers Support
The latest resources will be available at our Adobe Info Center, including a partner kit containing marketing assets and customer-facing collateral to support this rollout!
DSS is here to help you navigate every step of these updates, from understanding new marketplace requirements to positioning the latest offers with your customers.
Reach out to me or your DSS representative for personalized assistance with upcoming deadlines, transitions, and training resources to keep your business and customers on track.
Check out our Resource Hub for more valuable articles.
Amber Roesken, Sales Manager
