Meet Wasabi’s Chelsea Rodgers, Director of Americas Marketing
Interview by Carlos Rodrigues
Carlos Rodrigues
President
Chelsea Rodgers
Director of Americas Marketing
Welcome to the October 2025 MSP Minute!
Meet Chelsea Rodgers, Director of Americas Marketing, Wasabi
Chelsea joined Wasabi in 2017—just one month before the company launched—and has played a key role in its growth from startup to hyper-scale. With nearly nine years of experience and a passion for the channel, she’s helped shape Wasabi’s MSP strategy and continues to champion partner success across the Americas.
Evolving the MSP Program
Wasabi’s MSP program officially launched in 2019, but MSPs were among the earliest adopters back in 2017. Since then, Wasabi has focused on building robust enablement tools, marketing content, and engineering support based on direct partner feedback. The goal? Make it easier for MSPs to launch, scale, and succeed with Wasabi.
Solving Cloud Storage Challenges
Wasabi’s annual Cloud Storage Index Report highlights two major challenges MSPs face today:
The “F” Word—Fees: Hyperscaler fees caused 80% of MSPs to exceed their budgets in 2024. Wasabi eliminates fees with simple, flat-rate pricing—making forecasting easier and profitability more predictable.
Skyrocketing Data Growth: Remote collaboration, AI, and analytics are driving exponential data growth. Wasabi helps MSPs scale affordably and efficiently with tools designed to grow alongside their clients.
Click here to read the Cloud Storage Index Report »
Compliance, Backup & Disaster Recovery
Wasabi integrates seamlessly with leading backup vendors and offers key security features like MFA, object lock, and cross-region replication—all at no extra cost. These capabilities help MSPs deliver secure, compliant, and scalable backup and disaster recovery solutions.
Building Trust Through Transparency
Wasabi’s straightforward pricing and new Trust Center make it easy for partners to access legal, compliance, and security documentation. No hidden fees. No surprises. Just clear, reliable support that builds confidence with clients.
What Sets Wasabi Apart
Wasabi’s partner program stands out for three key reasons:
Ease of Use: Simple sign-up through Climb and easy deployment.
Strong Margins: Especially with RCS offerings that allow upfront storage purchases.
Solution Selling: Wasabi supports partners in selling full solutions—not just cloud storage—by providing use-case-driven marketing and GTM content.
What’s Ahead for 2025 & Beyond
Wasabi is working on:
A new integration with a leading PSA platform—highly requested by MSP’s with the charge being led by the MSP Advisory board at Wasabi! More details to come on this…
Specialized training in the partner portal focused on use cases beyond backup, like surveillance and vertical-specific opportunities.
The Final Word
“Cloud storage isn’t exciting on its own,” says Chelsea. “But when you layer it with powerful applications like backup or surveillance, it becomes a compelling solution that solves real problems. That’s what we help MSPs deliver.”
To learn more about the Wasabi Trust Center, Position
multi-vendor solutions, or sign up for Wasabi’s Partner Portal,
Click the link below to connect with Victoria and Learn more!
 Victoria Richards Wasabi Vendor Manager VictoriaR@ClimbCS.com 732.218.9251 |
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