| Audience/Market | Linecard Category | Primary Roles | Key Needs | Deal Registration |
|---|---|---|---|---|
![]() Higher Education, K-12, and Nonprofit | Design, Creative & Instructional Administrative Solutions |
|
| ![]() Available |
Quarterly promotions are offered at Adobe’s discretion. Please contact our Climb SLED Account Managers to confirm which promotions are currently available.
Why Sell Adobe?
By reselling Adobe’s comprehensive suite of tools, you’ll empower your clients to break through creative barriers and achieve their full potential.

Meet Demand
With more than 16 billion PDFs edited in the last year, 40 million students having access to Adobe Express for Education and $19 Billion in global sales — Adobe is in your customer’s schools and non-profit organizations.

Ignite Bottom Line Growth
Unlock new revenue streams, boost profitability, and enjoy high repeat sales, setting yourself apart in a competitive market with the industry leader in creative and business tools.

Deepen Customer Relationships
Bring transformative solutions that meet and exceed customer expectations to the table, giving you a reason to reach out to clients with new value added offerings!
Adobe Audience Profile

Target Audience
IT decision-makers, school administrators, K–12 and higher education educators, instructional designers, and creative departments. Institutions aiming to enhance digital literacy, foster creativity, and integrate multimedia tools into teaching and learning.

Value Delivered
Creative and productivity solutions that empower students and educators to design, communicate, and collaborate effectively. Adobe tools support visual storytelling, digital content creation, and skill development for academic and professional success.

Buyer
IT leaders, curriculum directors, and school administrators seeking software that promotes creativity, digital skills, and collaboration across classrooms and campuses.

User
Students, faculty, and staff who create, edit, and share digital content—such as graphics, videos, and documents—within academic and professional environments.
All-New Products From Adobe

NEW
Acrobat Studio for Education
Help faculty and staff cut through document overload, generate trusted insights, and creatively communicate their ideas to any audience. With Acrobat Studio, they can create, edit, sign, and manage PDFs across devices to keep work moving forward.

NEW
Creative Cloud Pro Plus For Education
Creative Cloud Pro Plus delivers professional creative apps like Adobe Photoshop and Illustrator, the latest Adobe Firefly AI technology, and Adobe Acrobat in one set of 20+ apps—the ultimate toolkit for sharing ideas in images, presentations, videos, and more.

NEW
Firefly Pro for Education
With Firefly Pro, students can use responsibly developed, commercially safe AI technology to ask their documents questions and generate summaries; quickly produce images, graphics, and videos to visualize their ideas; and translate audio and video.
Learn More About Adobe’s New Higher Education Lineup
Adobe is launching a powerful new suite of AI-enhanced solutions for Higher Education, designed to support student success, faculty productivity, and institutional innovation.
Why It Matters
The new lineup is built for a future where AI is central to learning and career readiness. Institutions are seeking tools that:
- Prepare students for AI-powered careers with hands-on experience using industry-standard tools.
- Promote equity and access by ensuring all learners have the resources they need to succeed.
Guiding Principles
- AI-First Design: Offers are built around responsibly trained AI tools tailored to education.
- Audience-Focused Bundles: Two core offers support both design-focused and non-design-focused students.
- Simplified Choices: A streamlined lineup makes it easier for institutions to select the right solution.
What’s Included
Explore the new Adobe EDU offers:
- Creative Cloud Pro Plus for EDU
Includes: Creative Cloud All Apps, Adobe Stock, Premium Generative Credits, Acrobat AI Assistant, PDF Spaces - Firefly Pro for Education
Includes: Adobe Express Premium, Standard and Premium Generative Credits, Acrobat AI Assistant, PDF Spaces, Photoshop Web and Mobile. - Acrobat Studio for Education
Includes: Acrobat Pro, Adobe Express Premium, Acrobat AI Assistant, PDF Spaces - Firefly Credit Add-on Packs
Add generative AI capabilities for image, vector, video, and audio creation.
Who It’s For
- Design Students: Tools for collaboration, creativity, and portfolio development
- Non-Design Students: Visual communication and document productivity tools
- Faculty: Resources for teaching, research, and course creation
- Campus Staff: Solutions for administrative workflows and document management
Why Institutions Should Adopt
- AI tools enhance career readiness and academic outcomes
- Helps institutions stand out by emphasizing future-facing skills
- Drives student engagement and faculty efficiency
Adobe Offerings

Adobe Document Cloud
The world’s leading PDF and e-signature tools solution. It supports automated digital document and signature workflows to drive productivity in education. It includes Adobe Acrobat Pro, Acrobat Sign and Document Cloud apps and services that work separately or integrate with existing productivity apps, processes, and systems.

Adobe Acrobat
Use this powerful PDF solution built for education, to streamline document workflows for both educators and students. With Acrobat, creating, editing, and sharing course materials becomes effortless, enhancing collaboration and reducing paper waste.

Adobe Express
Leverage these easy-to-use tools for all students and teachers to create stunning visual content quickly. Perfect for presentations, social media posts, and digital storytelling projects.

Adobe Creative Cloud
Get access to industry-leading creative tools like Photoshop, Illustrator, and Premiere Pro, allowing faculty & students to develop skills they’ll need in their future careers.

Acrobat AI Assistant
Adobe is leading the charge in Artificial Intelligence, with features like the Acrobat AI Assistant, which helps users summarize documents, answer questions, and generate content.

K-12 Program
Provide K-12 students the skills they need to succeed in their academic journey. Flexible licensing is available including Named District, Named Site, Shared Device License District, and Shared Device License Site.

Adobe Acrobat Sign
An e-signature solution that simplifies administrative processes, from enrollment forms to permission slips, saving time and improving efficiency across educational departments.

Student License Pack
Available for higher education, Adobe Creative Cloud Student License Pack gives students access to the full suite of Creative Cloud wherever they are, on any device, and at a significant discount.

General Adobe Education
By choosing Adobe, educational institutions gain access to a comprehensive ecosystem of tools that not only enhance learning experiences but also equip students with the skills demanded by today’s digital workforce.
Adobe offers technical and deployment guides specific to Education, best practices, and troubleshooting tips to make things as easy as possible for both you and your customers. From seamless forms, guides, to optimizing your Adobe ecosystem, these resources ensure you’ll harness the full potential of our tools with ease.
Reseller Promotions and Quote Requests
From increased margins on select products to volume incentives that reward your growth, these special offers are tailored to enhance your profitability. Submit your information today — but remember to check back regularly for the latest promotions!
Quarterly promotions are offered at Adobe’s discretion. Please contact our Climb SLED Account Managers to confirm which promotions are currently available.
Adobe Information Center
Adobe resources for you to access, download and leverage for sales below.


