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VIP Marketplace Frequently Asked Questions
Have General Questions About Adobe? Visit Our Adobe Product FAQ.
Select one of the 6 topic areas below
How do I create a New Customer in the Adobe VIP Marketplace?
Enter “NEWMPID” in the PO field normally designated for the agreement number.
Include all required customer information with the account-establishing purchase order.
The new customer account will be created based on the details provided in this initial PO and Customer’s Marketplace ID will be generated by Adobe during order processing once the customer activates their account.
The customer’s anniversary date will be set according to the date of their first order.
What Happens after an Order Is Processed?
After the order is processed, the new Customer MP ID will appear in the DSS Reseller Console within 24–48 business hours.
If this is a new affiliate/linked customer, please advise when customer completes the activation so we can finalize the linking relationship within our marketplace.
How can I create a new VIP Marketplace agreement?
A new VIP Marketplace customer is created with the submission of a new order. Please see the process documents below:
Should resellers set up new VIP customers under legacy VIP or VIP MP?
If you have accepted the Terms & Conditions and have an active reseller account in the new VIP Marketplace, set up new VIP customers in Marketplace.
Is there a difference in price from Climb SLED (DSS) for equivalent VIP/VIP MP SKUs?
There is no difference in pricing.
Is the marketplace Adobe’s or Climb SLED’s (DSS’s) for ordering and customer info?
Resellers are transacting orders/invoices in the same way that they do today. Behind the scenes, the reseller is transacting Adobe VIP business with a DSS/Climb marketplace, which is transacting with Adobe.
Will LWS still be an active tool interfacing with Marketplace?
No. LWS will not display VIP Marketplace Customer IDs or VIP Marketplace orders. Purchase history on legacy VIP contracts will still be available.
Will reseller partners still need to be Education Authorized to sell to the education market in Marketplace?
Yes, Education Specialization is still required.
How does the migration process affect resellers who have both US and Canadian accounts setup with Climb SLED (DSS) and both accounts transact Adobe EDU business?
VIP Marketplace requires two separate accounts set up for VIP — one for US and one for Canada. Contracts assigned to the current US account will stay under the US account and contracts assigned to the CAN account stay under the CAN account.
Is the direction for Adobe EDU Marketplace to be integrated into Climb CS Expedition Marketplace?
There are not currently plans to integrate these systems.
Is there communication resellers can share with their customers before they migrate to VIP MP?
Customers will receive an email upon migration from Adobe and they will see their new CustomerID in their admin console. Outside of that, this change will be invisible to them. There is messaging resellers can share proactively with customers in the resources section below.
If a customer has more than one VIP contract, will the CustomerID be different for each VIP contract?
Once the VIP contract is migrated to VIP MP, they will be assigned a unique CustomerID. It’s a one-to-one relationship from contract ID to CustomerID.
Can a reseller assign more than one primary contact for their VIP MP account?
The primary contact will have the ability to add additional contacts for their account once they are in the Storefront. Please reach out to cloudmarketplace@dss-edu.com.
With the Adobe reseller console going away, how will resellers have visibility into their customer's license and product summary?
After accepting the Adobe VIP Marketplace Terms & Conditions resellers will receive access to the DSS/Climb reseller console which will provide visibility to VIP Marketplace licenses and products. For more information on the DSS/Climb reseller console, please watch the reseller console enablement session posted above.
How soon after the contract is migrated will it display on the reseller console?
The DSS/Climb Reseller console should be updated every 24-hours.
What happens if the end-user selects the wrong organization type in their console? What ramifications does it have on orders?
If the customer has an incorrect education market segment they will potentially not be able to purchase certain products that should be available to them.
For example: A K12 School set up as a “nonprofit” would not be able to purchase K12 offerings until their market subsegment is correctly adjusted to match the customer’s market segment to segment specific product offerings.
As a reseller, how can I get the organization segment type reset?
Adobe will need to clear the original segment type so the customer can complete their profile correctly. To resolve this, the individual listed as the system administrator within the customer’s Adobe console must set up the market sub-segment via the Admin Console by following these steps:
Log in to the Admin Console and navigate to the Account tab > Organization details.
As a reseller, can I complete a change of reseller for my end user customer?
No. This process of a reseller change needs to be initiated by the end-user customer. The customer needs to generate a code* which the desired reseller can send to DSS-Climb (cloudmarketplace@dss-edu.com) and we will complete the transfer.
This change should take less than 24-hours and the updated reseller receives confirmation when it is complete.
How can I change the name of the primary Adobe contract owner?
If the current admin is still with the organization:
The current primary admin (contract owner) can transfer admin rights by following these steps:
1. Log in to the Admin Console: https://adminconsole.adobe.com.
2. Go to the Account tab.
3. Click Change next to the current primary admin’s name.
4. Select the new admin to grant primary administrator rights.
5. Click Save. The new admin will receive an email invitation to accept the role and the VIP terms and conditions. Once accepted, the Admin Console will reflect the changes.
If the new primary admin is not yet in the console:
The current admin must first add the new admin as a user:
1. Log in to the Admin Console: https://adminconsole.adobe.com.
2. Go to the Users tab > Administrators.
3. Click Add Admin.
4. Enter the name or email address in the Basic Information screen. You can either search for existing users or add a new one by entering a valid email and completing the required fields.
5. Click Next to proceed to the Admin Types screen.
6. Select System Admin and click Next.
7. Click Save on the Summary page.
Does an end user lose their current tier level when migrating to VIP Marketplace?
No, they will remain in the same tier.
Do end users have the option to change their anniversary date when making the move to Marketplace?
No, the anniversary date will remain the same when they transfer from legacy VIP to VIP Marketplace. There also will not be the ability to change the anniversary date in VIP Marketplace.
Will VIP Marketplace allow for renewals beyond 12 months?
No. Same as legacy VIP, all renewals are 12-month terms.
In VIP Marketplace is the tier level adjusted upon anniversary date, or can you now tier up monthly?
VIP Marketplace tier levels operate the same as they have in legacy VIP. They are adjusted at time of renewal unless a total qualifying purchase for a higher tier is made mid-term.
Are resellers able to get a price quote before 30 days prior to the anniversary?
Yes, please email your DSS/Climb inside sale rep, found here, Sales Team – Climb Channel Solutions, for your quote requests.
When should I submit my renewal order?
Renewal orders can be placed up to 3 days before their anniversary date but will not be provisioned until the anniversary date.
Will renewals still only be processed 30 days prior to the anniversary date or may renewals be processed longer such as 60 or 90 days prior?
We cannot process renewals more than 30 days prior to the anniversary date.
How will auto-renewals work with VIP MP?
For Education customers, auto-renewals will be turned off except for 3-year commit customers, and renewal skus will continue to be offered. Best practice is to submit renewal orders at least 3 days before the anniversary date to avoid compliance issues. After the anniversary date the contract between the customer and Adobe is technically no longer valid. At this time, Adobe is keeping the licensing provisioned for the 30-day grace period, but this is subject to change at any time without notice.
Why am I seeing duplicate license count on my portal?
If we receive a renewal order 1-3 days before the anniversary date or after the anniversary date the order will be processed as a new order within the marketplace (on the back end).
During this window they will see duplicate license count until the grace period ends.
If a customer orders Adobe Stock through their admin console, downloads assets and the order is not processed, will the stock license still drop out of the console after the 7 days?
Yes, the stock license will still drop out of the console.
How do returns work in the Marketplace?
Returns may be requested within 14 days of the order. Returns outside 14 days will require approval and may be subject to administration fees.
If an order includes more than one product, you may return the entirety of a line item within the return period. Adobe currently doesn’t support partial line-item cancelations.
Can I quote if I am not the reseller of record?
Yes. To generate a quote, your customer will need to provide you with their customer MP ID and a screen shot from their Adobe admin console account tab confirming their tier level and anniversary date.
Note: Orders may only be placed by the reseller on record.
For end-user customers who require three quotes and a formal RFQ for renewals, is there still a process in place for quoting?
Yes, please email your DSS/Climb sales team for quote requests.
How do I calculate to find the correct proration SKU?
A prorated sku is priced based on number of days left until the anniversary date rounded up to the full month.
Example: Placing an order on June 15 for a license with a December 31 anniversary date, you would use a 7-month SKU.
Is LWS going away?
Migrated VIP and New VIP Marketplace agreements will not be displayed on LWS however LWS currently displays purchase order history. Through the migration period ending November 30, 2025, you can access sales history.
When will purchase history from marketplace be available?
Purchase history within the Marketplace is slated but not yet available. Until then, you can continue to access your purchase history from the DSS/Climb Reseller Portal.
What is Adobe's 3-Year Commit option in VIP Marketplace, and what do resellers need to know?
The 3-Year Commit option in Adobe VIP Marketplace lets a customer commit to a set minimum number of licenses for three years. Those licenses will auto-renew on the customer’s 1st and 2nd anniversary dates. In exchange, Adobe provides set discounted partner pricing for all qualifying products throughout the three-year term. Customers must sign an additional agreement to enroll.
Minimum Commitment Requirements: 10+ named user licenses, or 1,000+ Acrobat Sign transactions.
Customers pay annually at the agreed partner price for the committed license quantity. They may add additional licenses anytime during the subscription term, and these additions receive the discounted rate that was in place when the 3-year commitment started.
Customers can also increase their discount level by increasing their minimum license commitment, but doing so does not extend the original 3-year term.
Exceptions to Reducing License Quantities: Reducing below the committed license level at renewal is rarely approved. Acceptable exceptions include: school closure, acquisition/merger, bankruptcy or similar business changes.
Resellers must understand that 3-Year Commit licenses auto-renew by default unless a valid business case is submitted to Adobe ahead of renewal.
How to Submit an Exception Request: All exception requests must be submitted at least 2 weeks before the auto-renewal date.
Email Format: Subject: Request 3Y Commit exception – (Customer Name – VIP MP ID). Body: Provide a clear explanation of why the customer is requesting an exception.
How accurate are the "Active" fields?
The “Active” field is populated through information coming directly from Adobe via an API call and should match Adobe records. After placing an order, allow up to 24-hours for information to be updated in Marketplace.
Could the dashboard list the reseller name, in addition to or instead of "managed by"?
This feature request is under consideration. Continue to send feature requests to cloudmarketplace@dss-edu.com.
Could the dashboard display end-user contact information?
This feature request is under consideration. Continue to send feature requests to cloudmarketplace@dss-edu.com.
Could the dashboard display which rep is managed by which contract?
End User contact name and email are features currently in request with our dev team. We will notify reseller partners of updates to the Marketplace as they become available.
Note: to find this information, currently, the reseller account name can be found in the migration status tab which is updated when a reseller change is made.
Who should I contact with questions regarding VIP Marketplace?
Resellers should contact cloudmarketplace@dss-edu.com with any questions.
What if end-users have questions regarding their Adobe licenses?
Customers should continue to direct their Adobe questions to their reseller partner.
Who should I contact for Quotes, Orders, product and part number questions?
Contact your Inside sales team (Sales Team – Climb Channel Solutions).
Who should I contact for migration questions, Reseller Change requests, admin contact updates?
Is Climb Cloud Marketplace taking the place of NA resellers for VIPMP related reseller questions?
For technical and order related questions regarding the Marketplace, use cloudmarketplace@dss-edu.com, for VIPMP reseller questions specific to skus and orders, contact the Sales Team – Climb Channel Solutions.
The window is shrinking from 14 days to 7 days for reseller to act on licenses added to the console by the customer. If the order is not placed in those 7 days, will Adobe allow a customer to add the same licenses again? If yes, how many times can this be done?
Adobe has decided to not share the exact number of times that licenses can be added through the console without a purchase against the licenses.
Does VIP linking work the same in VIP Marketplace?
VIP Marketplace does still allow linked memberships. During the migration, the “owner” or “parent” must migrate first and then the affiliates would be able to migrate. The link would be retained.
Does VIP MP migration change any links?
The migration process does not make any changes to existing links.
How long will the current Adobe VIP Reseller Console remain active?
When customers migrate from VIP to VIP Marketplace they will be removed from the current VIP Reseller Console. This VIP reseller console will remain active until November 30, 2025, by which time all contracts should be migrated.
There is a short exception window for customers’ contracts with an expiration date beyond November 30, 2025, to migrate that agreement after November 30. Resellers are encouraged to migrate those customers and their agreements as close to November 30 as possible to maintain smooth operations and benefit from features available in the new VIP marketplace.
What are the key dates for the Adobe VIP migration?
| Event | Date |
|---|---|
| VIP Marketplace Enablement Webinar. | October 8th, 2025 |
| Last day to start a new VIP agreement. | October 15th, 2025 |
| Last day for new product launches (including promotions) in VIP education, government, and LGA. | October 15th, 2025 |
| All new offers for education and government customers will be made available for partners only through VIP Marketplace. | October 16th, 2025 — onward |
| Partners will process any new VIP education, government, customer contract creation through VIP Marketplace. | October 16th, 2025 — onward |
| Last day to place an order for licenses on legacy VIP Agreement. | November 28th, 2025 |
| Last order date for VIP education, government and LGA contracts. | November 30th, 2025 |
| All new and renewal orders for VIP education, government, and LGA customers must be transacted through VIP Marketplace. | December 1st, 2025 — onward |
Resources
VIP Marketplace Announcement Email Template
Use this template to communicate the switch to VIP Marketplace to your customers.
Your Climb SLED Team
Have questions? Reach out to our VIP Marketplace Experts.

